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Freelance SEO Consultant Faf Cuny

What Do SEO Consultants Actually Do to Rank Websites on the First Page of Google?

Do you want to know how SEO consultants and SEO Agencies rank websites on the first page of Google?

They use SEO strategies and techniques to obtain a high ranking in search results. They make sure that your website or blog is understandable for both search engine robots and users.

The level of competition these days is high, so it is important to be as high as possible in the search results. However, most people do not know how to rank their websites on Google.

Google uses different methods to determine the pages that are displayed first in the results. Their formula is secret, but SEO agencies use different strategies and techniques to improve the rankings of a website.

Here are some of the things that SEO agencies do to rank websites on the first page of Google.

1 Publish Relevant Content

Quality content helps to improve the search engine rankings of a website. There is no substitute for epic content. SEO agencies create content specifically for the website’s visitors. This improves the authority and relevance of a website.

They never sacrifice good writing for SEO. They always think of the user when they are writing website’s content. They hire the best ghost writers who write the content. They link to other relevant websites in the content.

This Sheffield agency┬ástates on their website that “Content marketing is the subtle art of communicating with your customers and prospects without selling.” This company clearly “get’s” modern marketing and they sum it up like this:

“Consumers have closed their minds to the traditional methods of marketing. Technology allows them to opt in or out of seeing advertising and receiving emails, ad blockers make online advertising pointless, very few cannot spot a sponsored link or paid for position in search results”.

2. Create Mobile Friendly Websites

Mobile friendly websites display on mobile devices such smartphones and tablets. They load quickly and they are user-friendly. This means that when a user visits the website on his/her mobile device, he/she does not have to zoom in or pinch to read website’s content.

It has been proven that Google loves websites that are mobile-friendly because most people these days use their mobile devices when they are doing their research. Therefore, SEO agencies focus on building mobile friendly websites.

A good example of this can be seen here with this SEO company, near the top of their website on the homepage, it states:

“Brand That Name specialises in designing mobile optimised websites which are found higher on Google mobile searches helping you dominate your competition.”

Another modern company who clearly “get it”!

3. Quality Backlinks

SEO agencies know that link building is important. Building quality backlinks is challenging. The truth is, it is hard to rank for competitive and high traffic keywords if you are not building high-quality backlinks.

Websites that have valuable and relevant backlinks outrank the ones that do not have them. Generating quality backlinks is difficult.

The good thing is that SEO agencies have been ranking websites for several years so they have their own tactics for getting high-quality backlinks.

4. Keyword Research, Keyword Density and Relevancy

Google looks at the density of the keyword usage. The days of keyword stuffing are over. SEO agencies know this so they use natural phrasing.

They have the right tools for doing a thorough keyword research. These tools help them to find keywords that have low competition but with high monthly searches.

SEO agencies use these keywords when they are writing website’s content.

Relevancy is critically important in helping Google understand both the meaning of the page as well as what target audience that website is for. Take this website again, the orange hyperlinks are obviously being used to add relevancy for the target town (in this case Leeds). This SEO agency must know what they are doing as they rank on the first page of goole for some very competitive internet marketing keywords in a large city.

These are the things that Freelance Consultants and SEO agencies do to rank a website on the first page of Google. You can use these tips to rank your website. However, you have to hire the right SEO agency if you want to hire them to help you rank your website in Google.

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